HMB, Inc.
HMB is an IT consulting company based in central Ohio.
I created the HMB website using WordPress, including customizing the WordPress theme. I was also in charge of past iterations of the HMB website which included customizing Sitefinity themes and widgets.
The current website was designed to be easy for anyone without coding experience to edit.
HMB Capture
HMB Capture is a division of HMB that sells enterprise content management software and hardware.
I created the HMB Capture site using Shopify to enable anyone to add new products to the website and easily make changes to pricing and product availability.
Additionally, upsells such as warranties and accessories are easy to add to individual products.
I worked with the team to upload more than 1,000 unique SKUs to the website and used advanced Excel formulas to verify pricing was accurate before launching the website.
The site was also setup to automatically integrate with AdWords to show products on organic search.
Learning Circle Software
Learning Circle Software was acquired by HMB in 2018. I was tasked with redesigning the website and leading a small marketing team to relaunch the product and help grow the business.
This consisted of integrating the website with the email marketing platform FreshSales, and the CRM software, FreshSales.
Building the Blog
Building the Blog is a personal passion project I launched in 2020 to experiment with B2C marketing strategies such as driving traffic to website organically via the social media platform, Pinterest.
I created the website using WordPress and completely customized the theme. It integrates with the email marketing solution ConvertKit.
